Adugna Abraham

Continental Micro and Small Enterprises Consultant

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1. Establishment
The foundation of Micro and Small enterprises has a great value, in this process of socio economic development of a given society.

On the basis of this ground the continental MSE Business Development Services consultant & Facilitator Institution has been established in August 2001.

2. Vision
We aspire to see an institution which provides efficient and Quality counselling service.

3. Mission
The missions of the institution are:

  • Assisting and building the capacity of existing Micro and Small enterprises by giving managerial and Technical consultancy.

  • Reducing a socio-economic constraint which hinders the development of micro and small enterprises.

  • Keep our services in line with the policy and strategy of the country

4. Values
The following are our values:

  • Efficient net-working and co-operation

  • Share common vision with stakeholders and collaborators

  • Efficient institutional capacity

  • Transparency and accountability

  • Avoid corruption

  • Create efficient and conducive working atmosphere

5. Objectives of Continental
Continental aims to enhance self-employment opportunities and success of business enterprises and other development activities in Ethiopia through the various services it renders to its clients. The following are few of the services through which it attempts to achieve its objectives.

  • Micro and Small Enterprise Development Studies and counselling

  • Business feasibility studies

  • Business plan preparation

  • Entrepreneurial training

  • Grassroots Management Training (GMT)

  • Basic Business Skill Training

  • Community Empowerment Training

  • Agro economics research and studies

  • Community health research and studies

  • Nutritional study and Education

  • Introduction of Food Processing Technologies

  • Impact assessment studies.

  • Training of Trainers (TOT)

  • Machinery erecting and commissioning

  • Quality management training

6. Organizational & Staff of Continental
Continental is a profit making institution, managed by a Director and has a core staff of profound qualification, experience and extensive exposure in the Universities, governmental, non-governmental, and international organizations which serve as an asset for the operation of continental in fulfilling its objectives.

To undertake the activities of research and studies, continental also uses competent and qualified researchers.

7. Major Achievements
Continental has obtained several clients basically international and local development organisations that give financial and capacity building assistance to the Ethiopian MSEs. Few of them are Harare Regional Women Affairs Office, Harare Trade and Industry Bureau, Harare Women Initiative Development Fund, Menchscen for menschen foundation, Save the Children UK, etc. Through these development organisations a lot of MSE operators have been addressed through our Basic Business Skill Training and business counselling. All our past trainees witness that they have benefited a great deal from the training, which brings behavioural change and enables them to manage Micro and Small businesses of their own. Thus, we have a very good reputation with them and their sponsors who like to always work with us and recommend us for others in similar endeavours.


Adugna Abraham
Managing Director
P. O. Box 569 Harar
Boti road,sid building behind Ras Hotel,
Tel. 251-05-665662 Fax: 251-05-663005
Mobile 251-09-740338
E-mail: adugnaabraham@yahoo.com